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Why Generic QR Codes Are Hurting Your Brand (And How to Fix It)
You've seen them everywhere - those plain black-and-white squares on restaurant tables, business cards, and product packaging. But here's the truth: generic QR codes are invisible.
The Problem with Basic QR Codes
Studies show that branded QR codes get 30-40% more scans than generic ones. Why?
- Trust - A logo signals legitimacy
- Recognition - Customers remember your brand
- Professionalism - Generic = cheap, branded = premium
Real-World Impact
Case Study: Coffee Shop Menus
Before: Plain black QR code → 20% scan rate
After: Branded QR with logo → 32% scan rate
Result: 60% more menu views = more orders
Case Study: Business Cards
Before: Generic QR → 5% of recipients scanned
After: Color-matched QR with company logo → 14% scanned
Result: 3x more LinkedIn connections
How to Create Branded QR Codes
What you need:
- Your logo (PNG or JPG)
- Brand colors (hex codes)
- A tool that actually lets you customize
Most QR generators either:
- Charge $50+/month for logo features
- Require complex software
- Produce low-resolution outputs
The Simple Solution
Eazy QR Codes makes it stupid simple:
- Upload your logo
- Pick your brand colors
- Choose size (up to 2000px for printing)
- Download instantly
Price: 5 free QR codes, £2 for unlimited premium access.
Create Your Branded QR Code →
Best Practices
✅ DO:
- Use high-contrast colors
- Keep logos simple and clear
- Test with multiple QR scanners
- Use high resolution for print (1000px+)
❌ DON'T:
- Use light colors on light backgrounds
- Make logos too large (max 20% of QR)
- Forget to test before printing
- Use low resolution for billboards
Conclusion
If you're using QR codes in your business, you're already ahead. But if you're using generic ones, you're leaving scans on the table.
Make the switch. Your brand deserves better than a boring black square.
Create Your Branded QR Code →
Published February 2026 | Eazy QR Codes